26 - 27 November, 2017
Dubai, United Arab Emirates

Conference Day One: Sunday, 26 November 2017

8:30 am - 8:45 am Registration, refreshments and networking

8:45 am - 9:00 am Chairperson’s opening remarks

Dr. Sana Farid, AR VR Strategist- MENA,Munfarid
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Dr. Sana Farid

AR VR Strategist- MENA
Munfarid

MONETISATION OPPORTUNITIES FOR AR AND VR

9:00 am - 9:15 am Blending realities: Bringing ideas to life in the real world through engaging and immersive experiences in AR and VR

Simon Yorke, Advanced Design Technologist,Aurecon
Discover how incorporating AR and VR can lead to more efficient and safer designs, from virtual site inspections to interactive simulations. Understand the benefits of mixing realities, bringing real world data capture into the virtual space and then back again through AR.
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Simon Yorke

Advanced Design Technologist
Aurecon

9:15 am - 9:30 am VR changing story telling - Understanding the art of story telling through VR

Hassan Kiyany, Visual Storyteller and VR Consultant,Kiyany Media and DIFF
Hear how VR assists companies in communicating with their customers to improve customer interaction and satisfaction.
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Hassan Kiyany

Visual Storyteller and VR Consultant
Kiyany Media and DIFF

9:30 am - 10:00 am Virtual Reality in Action: Education and Other Business Challenges

Mr. Alexander Leus, Head of Virtual and Augmented Reality Practice,Nomad Network Training Centre
Discover the potential of VR in real time practices and in businesses and the challenges in exploiting the technology. Explore how to educate businesses and stakeholders in implementing such technologies

Sponsored by: NNTC

Mr. Alexander Leus

Head of Virtual and Augmented Reality Practice
Nomad Network Training Centre

Hear how AR and VR is being implemented for commercial applications in various industries including oil and gas, power and utilities, real estate, hospitality, construction and more.

Panellists will discuss:
  • Why are businesses using VR? Where to go from here?
  • Design challenges and future directions for AR/VR
  • Advantages and benefits of moving into a new digital age
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Charles Dunk

Manager Immersive Technology Group
AECOM

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Sam Lloyd

Manufacturing Leader
Laing O’Rourke Industrial L.L.C.

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Dr. Mazin A. Gadir

Senior Specialist, The Executive Office for Organizational Transformation
Dubai Health Authority

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Hans Henrik Christensen

Director DTEC & SOF
Dubai Technology Entrepreneurship Centre, Dubai Silicon Oasis Authority

Mr. Alexander Leus

Head of Virtual and Augmented Reality Practice
Nomad Network Training Centre

10:30 am - 11:00 am Session Reserved for Dr. Sana Farid

Dr. Sana Farid, AR VR Strategist- MENA,Munfarid

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Dr. Sana Farid

AR VR Strategist- MENA
Munfarid

11:00 am - 11:30 am Morning networking break

11:30 am - 2:00 pm MASTERCLASS: Step by step approach for selecting, implementing and utilising AR and VR

Clyde DeSouza, Founder,Real Vision
During this session, delegates will learn the concepts and applications of virtual reality and augmented reality through different platforms and the benefits of mixed reality solutions for their organisations.

The presenter will cover the following:
  • How to create AR and VR content specific for your business
  • Insights on how to avoid mistakes based on case studies of real organisations who’ve implemented Mixed Reality campaigns
  • What to look for when commissioning a project to third party AR/VR production studios
  • Story telling through AR and VR – how AR and VR can help drive brand engagement, demystify data by aiding visualisation, and in tracking consumer behaviour while they interact with your creation
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Clyde DeSouza

Founder
Real Vision

2:00 pm - 2:15 pm Chairperson’s closing remarks

Dr. Sana Farid, AR VR Strategist- MENA,Munfarid
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Dr. Sana Farid

AR VR Strategist- MENA
Munfarid

2:15 pm - 3:00 pm Networking lunch

3:00 pm - 3:00 pm End of conference day one

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.