Clyde DeSouza is VR Filmmaker, speaker and published author. His recent projects include the setup of Media & VR Labs for government and educational institutions and VR masterclasses at Google MENA. His first VR film “Dirrogate”, based on the book Maya, has been invited by Samsung to be showcased on their SamsungVR platform alongside films by AAA Hollywood studios, such as Disney, Fox and Warner Bros.
During this session, delegates will learn the concepts and applications of virtual reality and augmented reality through different platforms and the benefits of mixed reality solutions for their organisations.
The presenter will cover the following:
- How to create AR and VR content specific for your business
- Insights on how to avoid mistakes based on case studies of real organisations who’ve implemented Mixed Reality campaigns
- What to look for when commissioning a project to third party AR/VR production studios
- Story telling through AR and VR – how AR and VR can help drive brand engagement, demystify data by aiding visualisation, and in tracking consumer behaviour while they interact with your creation