During this session, delegates will learn the concepts and applications of virtual reality and augmented reality through different platforms and the benefits of mixed reality solutions for their organisations.
The presenter will cover the following:
- How to create AR and VR content specific for your business
- Insights on how to avoid mistakes based on case studies of real organisations who’ve implemented Mixed Reality campaigns
- What to look for when commissioning a project to third party AR/VR production studios
- Story telling through AR and VR – how AR and VR can help drive brand engagement, demystify data by aiding visualisation, and in tracking consumer behaviour while they interact with your creation